What Does 2023 Hold for the Teeth Whitening Industry?

A shiny smile is crucial to your overall well-being. Healthy teeth and gums can improve self-esteem, boost confidence, and create positive first impressions. It can also help prevent unpleasant tooth decay, gum disease, and bad breath. 

As people spent most of their time inside during the pandemic, the rising awareness for oral hygiene drove the global teeth whitening market to create the best brands for home teeth whitening kits and develop technological advancements in these products. However, the associated side effects like tooth sensitivity and gum irritation hamper the market growth. 

This article will discuss the trends in the global teeth whitening sector, its pre-pandemic condition, and what laboratory tests found in some toothpastes. 

4 Crucial Trends to Know about the Global Teeth Whitening Sector

While buying from the best teeth whitening brands can improve your oral health and help you get the latest products, remember that being updated on the trends lets you make more informed decisions, understand consumer preferences, stay competitive, and discover new products and technologies. Here are four crucial trends all teeth whitening enthusiasts should know about this global market. 

1. Cosmetic Dentistry Has Gained Widespread Popularity

Your teeth can become discolored over time because of smoking and consuming certain foods and beverages, negatively affecting your self-esteem. Fortunately, cosmetic dentistry procedures like teeth shaping, replacement, and whitening have become increasingly popular among men and women. 

Dentists bleach to whiten teeth and may offer procedures or brands for at-home use. Patients also usually prefer natural-looking white teeth to excessively white ones, which can damage the enamel. Thankfully, advances in cosmetic dentistry now allow patients to achieve healthy and naturally white teeth. 

2. Online Shopping Is Convenient for Buyers

Many consumers have favored online shopping in recent years because it’s an easy and convenient way to shop. The pandemic has further fueled this trend because buyers prefer buying online to maintain physical distancing and receive doorstep deliveries. Besides convenience, this new shopping mode offers various benefits like product information, tracking, and chargeback options. 

Moreover, e-commerce platforms allow businesses in the teeth whitening industry to reach more customers and save time and money, especially with the increasing use of mobile devices and computers. 

3. Online Shopping Helps Save on Big Company Operation Costs

Companies using online purchasing can save money on expenses like rent and utilities. This step benefits people in rural areas because it can improve their financial situation. Mobile phones’ popularity also contributes to the global teeth whitening market’s success. Moreover, as online shopping becomes the norm, it will create new opportunities for the teeth whitening industry. 

4. The United States Holds the Largest Share of Teeth Whitening in North America

Experts report that Americans spend around US$2 billion annually on teeth whitening. Many US-based companies and startups focus on advanced care and innovative technologies for teeth whitening. About 3.8 million Americans also used teeth-whitening products in 2019, and government officials and private organizations provide reimbursement policies to promote oral and dental care. Moreover, these initiatives contributed to the growth of the country’s teeth-whitening market. 

What Was the Teeth Whitening Marketing Like Before the Pandemic?

While the market grew steadily before the pandemic, the lockdown increased the focus on personal hygiene and home dental aesthetics, leading to increased market growth. And this trend can continue in the future.

What Did Laboratory Tests Find in Certain Toothpaste Types?

Certain oral care products may temporarily reduce the amount of the COVID-19 virus in the mouth. Toothpaste with zinc, stannous fluoride, or amine fluoride, and mouthwashes with cetylpyridinium chloride (CPC), hydrogen peroxide or chlorhexidine, or stannous fluoride/amine fluoride are effective. 

Keeping a Healthy and Informed Smile

Everyone deserves to feel confident about their smiles. You can boost your self-esteem and stay informed by knowing the latest trends and purchasing products from the best teeth-whitening brand. 

If you’re looking for the best teeth-whitening brand, check out NuYu Teeth Whitening! Our products guarantee simple and effective teeth-whitening systems that deliver consistent results. Order now!